Vision and Mission


Have a strong presence across several MENA markets starting from the UAE and focus on the two core businesses; aggregates and RMC. To achieve this strategy, the group pursued these three business objectives:

    Dominate natural resources of the industry
  • by controlling reserves concessions.
  • Develop choice of preference products.
  • Create wide distribution networks.

Vision and Mission

Striving to be the regional leader in building materials production, trading and bulk transport logistic services

To provide customers with high quality products and services at competitive prices while generating adequate shareholder returns and providing a rewarding work environment for employees.

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